A company’s name and its brands allow consumers to distinguish between the products and services provided by companies. The selection of a name for a new company or the selection of a name for a brand is thus an important endeavor. Companies can spend considerable sums selecting names and design logos for their names and brand. It is thus important for a company to protect its name and brands.
The trademark attorneys at Sandberg Phoenix have a broad range of experience in clearing names and securing protection for newly selected names. Our attorneys thus provide counselling in the selection of names to reduce the potential of one company selecting a name similar to a competitor’s name. Once a name is selected, our trademark attorneys can assist in obtaining proper protection for the new name. Additionally, our attorneys work with a wide network of attorneys around the world to help our clients protect their trademarks worldwide.
The trademark attorneys at Sandberg Phoenix also have substantial experience in asserting trademark rights to fight counterfeiting, unfair competition, and otherwise protect a company’s brand. Likewise the trademark attorneys at Sandberg Phoenix have experience in responding to cease and desist letters, charges of trademark infringement, opposition to trademark registration, and other adversarial procedures to ensure continued operation of the your business.
Obtaining Trademark Protection
Our attorneys assist clients in protecting one of their most valuable assets: their names and brands. We dedicate a significant portion of their practice to trademark protection.
Protecting Foreign Rights
We attorneys routinely help clients protect their names and brands in foreign countries. By utilizing international treaties and our network of foreign associates we are able to secure and enforce our client’s trademark rights around the world.
A trademark availability search should be performed before using a new mark to help determine if a proposed mark is already in use or if a confusingly similar mark exists for related goods and/or services. Our attorneys perform clearance searches to counsel clients about the risk associated with proposed marks to help prevent clients from adopting marks already in use.
Our attorneys assist clients in licensing their trademarks to others and, also, securing licenses from third parties. Licenses can be structured in many ways to best meet the expectations and requirements of both parties. We draw upon their previous experience to craft a suitable agreement, and we utilize creativity in addressing new situations.
Prosecuting and Defending Trademark Suits in the Courts
Our intellectual property attorneys have successfully prosecuted and defended many trademark suits in state and federal courts. We have successfully obtained injunctions against others who use marks similar to our clients’ marks and prevented the issuance of injunctions against our clients’ use of marks. We also prosecute and defend trademark registration opposition and cancellation proceedings before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office. In addition, our attorneys work with the United States Customs Department to prevent infringing products from entering the United States from other countries.